Covenant MD
A Direct-Primary-Care Company
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CovenantMD is a new Direct Primary Care practice. It is the solo practice of Patrick Rohal, M.D., a board-certified family doctor.
I worked with Patrick to create a brand identity that differentiates itself from the larger ‘corporate’ healthcare industry in an effort to stand out, attract an audience, and enable the communication of a different set of values - accessibility, relationships, and personal care.
This design intends to represent a depth of personality and confidence - a balance that will build trust using simple, bold typography, medium tones of color, and playful yet sophisticated iconography. To communicate an appreciation for authenticity in lifestyle, relationships, and healthcare.
LOGO +
BRANDING +
Mood Board
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The mood board is the result of conversation about the visual communication goals of CovenantMD and the specific demographic that will interact with the brand.
Logo Compositions
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The centered composition is used in a design with equal margins on each side such as on the business card design.
In cases where the logo is left aligned in a design, the horizontal
composition is used instead.
The icon only version is used singularly as a decorative element, or a social media avatar.
Applied Design
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Tangible ways in which clients of CovenantMD will interact with the brand.
The business card design
The website home-page
Uniform application mock-up