If you haven't seen or used a brand style guide, let me give you a brief introduction.
A style guide should capture design decisions that were made during the process of your brand creation so the designers vision can be carried on by anyone who uses the logo or brand elements in the future. What does that include?
If you use Instagram, you've probably noticed the new design. It's been sparking an outrage by users of the platform for what are largely insignificant matters of personal taste, but it says something about us.
Read More